Sales Leads Generation
A crucial part of a typical Web 2.0 Internet generation’s experience, podcasting presents an extraordinary opportunity for B2B marketers to give their reach and optimize their lead-generation initiatives. In fact, podcasts certainly are a useful gizmo to achieve out to new audiences that could have previously passed over on your message. Because podcasts are highly portable and convenient to find, they may be ideal for C-level along with highly mobile targets. They blend the dynamic and fresh content of live events with the convenience and linkability of archived resources. Lead Generation Follow these simple rules and you may soon be on your way to bolstering your company’s thought leadership position and generating qualified leads on your sales program. #1 DO Establish Performance Metrics At Bulldog, should we can’t measure it, we cannot practice it. If you want to incorporate podcasting into one’s lead-generation program, consider how one can apply precisely the same ROI and lead management as you would your other lead-generation initiatives. Quite simply, ask yourself these fundamental questions before diving in headfirst: What when you expect to achieve with the podcast? Leads? Brand awareness? Which kind of message do you wish to deliver? How on earth will you measure performance? Though performance metrics are basic, they may be critical to your success of the total number of modes of lead generation. Anything is speculation. #2 DO Optimize Your Podcasts with Syndication Technologies Podcasts are, in essence, audio or video episodes, delivered (or “pushed”) to subscribers, who can access modern-day podcast at their convenience. There are various free podcast players (also called “podcatchers”) available, the most well-known being iTunes. But remember: Podcasts aren’t just MP3s or audio downloads. They’re designed to cash in on syndication technologies, including several XML-based languages similar to RSS (Really Simple Syndication), along with data tagging formats including ID3v2 and iTunes. Also a podcast most abundant in well-designed landing page for the company’s own site can limit its external visibility (or footprint) to its target audience. Optimizing your podcast to receive syndication and content tagging technology can drastically up your visibility of this podcast program. Sydney Directory And despite what the name suggests, podcasts never require an iPod, or another type of portable player for that matter. In fact, many podcast subscribers hear podcasts at their computers and never on portable devices. Nevertheless, many podcasts are simply transferable to portable devices, especially if they may be in sync with the subscriber’s music software. #3 DO Embrace a Changing Web 2.0 Universe Podcasts are still rapidly evolving with several competing and never always inter-compatible standards. As these standards evolve (RSS, Atom, iTunes, etc.), so do the quantity of features backed up by podcast players. Ensure your lead-generation podcasting campaign is ready to cash in on new features as they definitely become backed up by major podcast players. If you’re considering a DIY approach to podcasting, a word to the wise: As a result of the syndicated nature of podcasts (one podcast appearing in several different places), one can’t always anticipate such a podcast will come out imitating when it is finally accessed by the target audience. Formats and features change rapidly, and interoperability can’t be guaranteed and could rapidly overwhelm the do-it-yourself B2B podcaster. Bulldog Solutions presents an simple way to extend your company’s thought leadership message into your Web 2.0 universe. Our ThoughtCasting Lead-Generation Podcasting Series is usually a complete podcast program with registration, lead scoring, subscription support and rich embedded data, including websites to additional resources, ensuring a fruitful experience for prospects. It’s designed to present a professional appearance for all major podcast players and aggregators, including iTunes, My Yahoo!, Google Reader, netvibes, NewsGator and Juice (formerly iPodder), among numerous others. What you will end up with is usually a fully featured, professional-quality podcast series that bolsters your company’s thought leadership position while providing qualified encourages your sales team.